As we debate how best to program classical music on public radio, we seem often to take for granted that we face an “either/or” conundrum. We seem to assume that our music can only serve either mission or market, can only please either music lovers or music likers, can only achieve the music’s full artistic potential or build audience. I believe that a “both/and” solution to the puzzle exists at a sweet spot in the middle of these divergent pairs of broadcasting goals, a solution which surpasses mere minimal compromise. Please note that my belief is not based on any kind of argument for or against the inviolable sovereignty of classical music. This will be a radio-based manifesto, not a music-based one.