Programs/Content
How KPBS expanded its reach to San Diego’s Latino communities
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A five-month sprint to deliver Spanish-language election content embraced community partnerships and social media promotion.
Engagement
Got a plan to engage Latino audiences? Test your big ideas against this checklist before moving forward
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The costs of bad Latina/o/e/x outreach can be fatal for your organization’s strategy, writes Ernesto Aguilar.
Programs/Content
How book clubs help stations build new audiences and community connections
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“We’re introducing people to our content who wouldn’t have experienced it any other way,” says Laura Durham of PBS Utah.
Programs/Content
Jazz Media Lab stations test strategies for cultivating younger audiences
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The three-year grant program backs five stations as they build digital platforms, sponsor intergenerational music collaborations and rethink the definition of jazz.