Programs/Content

Arbitron reports new benchmark for pubradio news/talk audience

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Audiences for news and talk stations delivered more than half of public radio’s listening in 2012, according to Arbitron’s annual study on public radio audience trends. The average quarter-hour (AQH) share, an Arbitron term describing the percentage of public radio listeners who tune to a specific format, hit 51.7 percent for pubradio news and talk stations last year, an 2.7 percent increase from 2011 and a precedent for the growth of public radio’s most powerful format, according to Arbitron’s “Public Radio Today 2013.” The study, which looked at audience trends across all stations and formats in 2012, found that public radio’s total audience remained at 32 million, or 12 percent, of all radio listeners. The number of weekly listeners grew by 7.5 percent, or 1.2 million, to a total of 18 million. Triple-A stations contributed to the gains by boosting the format’s weekly cume to 3.4 million listeners, an increase of 8.7 percent.

Quick Takes

Nielsen to buy Arbitron in $1.6 billion deal

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The landscape of the audience-ratings business began shifting with this morning’s announcement that Nielsen Holdings plans to buy Arbitron Inc. in a $1.62 billion all-cash deal. New York-based Nielsen will pay $48 per share under the sales agreement, a 26 percent premium from Maryland-based Arbitron’s closing price on Monday. The deal, announced Tuesday, is supported by the boards of both companies. Bloomberg News reports that the agreement will have to meet antitrust standards of the Federal Trade Commission before the sale can close. “I would expect to see some push back from local customers like local radio and TV operating groups,” Rich Tullo, an analyst at Albert Fried & Co.