PBS inks deals for on-demand access to local station content

PBS unveiled deals to distribute public TV programs on two additional¬†on-demand video streaming platforms — Roku and Xbox Live. The contracts, unveiled last week by PBS Digital chief Jason Seiken,¬†lay the groundwork for apps that will feature local station programming and a limited selection of national content. To gain access, Xbox and Roku users will provide email addresses and choose their local station. The graphic interface on both services will be cobranded with PBS and local station logos. “Xbox and Roku are leaders in the fast-growing ‘over-the-top’ television phenomenon, in which viewers access television programs on-demand on their TV sets using an Internet connection,” Seiken wrote in Jan.