Drop the stuffy presentation style for classical radio and the format will thrive

To the Editors,

I read Ben Mook’s Feb. 11 piece about the de-commercialization of classical radio with a mixture of sadness and muted happiness. The fact that the attrition has slowed is indeed a positive, but the stubborn misconception that classical music cannot be a successful commercial radio format is simply wrong and quite depressing. The problem lies not in the music — for, indeed, properly programmed classical music on the radio has been, and can be, commercially viable — but in the music-academy approach to presentation that dooms any attempt to draw in new listeners. Classical music can be day-parted and made accessible, probably more so than almost any other genre of music.