Posted in Current’s reader forum, DirectCurrent, by Mark Jeffries on April 22, 2009 at 12:55pm
In the Current article on spring fundraising and pledge drives, they say that Twin Cities Public Television (KTCA, St. Paul) placed its emphasis on the fans of established programming instead of relying on the off-message poppy concerts, Lawrence Welk retrospectives and disguised infomercials that have become too often the bread-and-butter of pledge drives — the concept, of course, that public radio has been able to emphasize in pledging for years with great success. Can I hope that the success of TPT might inspire other PTVers to dump what must be expensive shows to license and bring pledge drives back to the proper emphasis of the regular programming that regular viewers of PTV stations want? Or is that just too much to ask and that PTV programmers are just hooked on the Suze Orman and Andre Rieu FlavorAid? Replies to this discussion
Reply by Ezra Wall on June 10, 2009 at 3:15pm
Public broadcasters across the board receive ever-decreasing portions of their financial support from taxpayer sources.