Quick Takes
New NPR tool provides richer data about podcast listening
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Remote Audio Data aims to help podcast creators and advertisers better understand their audiences.
System/Policy
WHYY prototypes dashboard to measure audience engagement
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An attempt by Philadelphia’s WHYY to measure the impact of its news website has its execs asking bigger questions about the best ways to gauge success in public media. In July 2013, WHYY needed an accurate and effective way to measure the progress of NewsWorks, the station’s digital news venture, launched in 2010. The station talked with CPB, a primary funder of NewsWorks, about integrating an R&D budget for site analytics into the next phase of NewsWorks’s grant. “At some point during that conversation, we got to talking about Google Analytics and how many phantoms Google Analytics make people chase,”said Chris Satullo, v.p. of news and civic dialogue at WHYY. The popular analytics service provides data that, according to Satullo,“sound really important but [are] really set up for e-commerce” rather than public service.