Current (https://current.org/tag/amy-shaw/)
Start by thinking critically about your station’s culture, then take the time to build a staff-wide commitment and approach to engagement that’s custom-built for your community.
“Impact” is a feel-good media buzzword of the moment, increasingly required by the funders of many projects and invoked by some PTV stations, news organizations and documentary producers as key to demonstrating the social good derived from their work. But defining the concept and then measuring whether a media project has demonstrated its value remain elusive challenges for many. During “Understanding Impact,” a two-day symposium convened last month at American University in Washington, D.C., participants explored a number of the ad hoc systems for tracking impact that are taking form. Organizations including the Center for Investigative Reporting in Emeryville, Calif., and KETC, the Nine Network of St. Louis, have developed their own methodologies and hired staff members to measure the impact of their work.