People
Alan Sack, pubTV direct-mail pioneer, dies at 87
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Sack introduced direct-mail marketing to the pubTV system beginning with WGBH, and his methods are still used in the system.
Current (https://current.org/tag/alan-sack/)
Sack introduced direct-mail marketing to the pubTV system beginning with WGBH, and his methods are still used in the system.