You Know the Place (YKTP) is a podcast that examines the small local businesses most of us never enter or even notice. YKTP gos to the stores overlooked by any form of media to ask: What do you sell or make? Who’s your customer? How long have you been in business? How do you compete with Walmart and Amazon? Hosted by two local writers, YKTP will enter its fourth season with 18,000 loyal users and more than 33,000 regular downloads.