PBS’s Sepulveda: Stations can do more to engage Latinos, broader communities

PBS stations need to share more information among themselves as they work to increase their community impact, PBS’s new senior v.p. of station services Juan Sepulveda said at the two-day “Understanding Impact” symposium, convened by the Public Media Futures Forum and the Center for Investigative Reporting April 17 and 18. The forum, which took place at American University, explored how public media organizations can measure and analyze the impact of their work. Sepulveda, who started at PBS in January, said he was still trying to get a sense of how actively stations are working on issues of impact and how much information they’re sharing. So far, he’s concluded that a small number of stations are “doing it right,” he said, adding that “if we’re honest, a big chunk of the system is not.”

Sepulveda saw firsthand the success of digital outreach and community-organizing tactics when he worked to mobilize Texans and Latinos for President Obama’s campaigns. Public TV can apply those strategies to get stations “more directly involved in what’s happening with each other,” he said.