Miami school board postpones vote on management of WLRN

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Miami-Dade County Public Schools has indefinitely postponed its plans to select a new manager for WLRN, its dual licensee public station.

“Recognizing that the stations are an invaluable community asset, at this time, Miami-Dade County Public Schools has elected to postpone its recommendation to award the Request for Proposals for Media Management Services until a future meeting to exercise all due diligence,” said schools spokesperson Daisy Gonzalez-Diego in a statement provided to Current Wednesday. A “cone of silence” prevents district representatives from discussing the matter in detail, she said.

Gonzalez-Diego also said the district conducted “an open and transparent procurement process” to find a manager for WLRN.

A committee convened by the school board had recommended Miami’s South Florida PBS to manage WLRN. Friends of WLRN, an independent nonprofit that raises funds for the station, was the other bidder on the school district’s request for proposals. It filed a formal objection Tuesday against the school district’s recommendation of South Florida PBS. A formal vote by the school board had been scheduled for Dec. 11.

Dwight Hill, board chair of Friends of WLRN, praised the school board’s decision to postpone the vote. Friends of WLRN plans to submit a detailed complaint by Dec. 12, Hill said. The complaint will question South Florida PBS’ qualifications and argue that the district’s evaluation of the bidders was flawed.

“We as a board do not think that the control of all media in the region should be in the hands of one [organization],” he said.

A South Florida PBS spokesperson has not responded to Current’s request for comment.

Higher marks for South Florida PBS

The school district began reconsidering its relationship with WLRN after a 2017 controversy arose over management of the station. Concerns over costs of managing the station were another factor. The school district provides between $2.5 million and $4 million in financial support annually.

Four options for WLRN’s future were proposed earlier this year. They included maintaining the status quo, embarking on a complicated restructuring of the station’s Community Advisory Board, and selling the station’s licenses to a new or existing entity.

The district went in a different direction with its June request for proposals, which sought an organization to manage the station while the school board retains the station’s broadcast licenses. South Florida PBS asked to receive a management fee for its services. Friends of WLRN did not ask for similar fees in its bid.

According to the Miami Herald, a five-person committee rated the two proposals and made a formal recommendation to the school board. The committee included three Miami-Dade County Public School representatives as well as a former Miami Herald publisher and a Florida International University journalism professor.

The committee ranked the bidders numerically in four categories. South Florida PBS received an average score of 83.80, and Friends of WLRN received a 78.40. South Florida PBS scored higher on technical qualifications and corporate performance. It operates two TV stations, WXEL in Palm Beach County and WPBT2 in Miami.

South Florida PBS noted in its proposal that WLRN and Friends of WLRN have had an “unusual” business relationship. Some editorial staffers in WLRN’s newsroom are employed by South Florida Public Media Co., a subsidiary of the fundraising group founded in 2009 without the school board’s approval. Meanwhile, John LaBonia, general manager of WLRN, reports to the school district.

“Not only is this unusual, but those same documents reveal almost no accountability in circumstances where the School Board bears total responsibility and liability as owner/licensee,” the South Florida PBS proposal read. “Perhaps this aggregation of authority with minimal accountability evolved over time for good reasons, but it does not reflect what public media friends’ groups traditionally do, nor does it appear to meet the requirements of a [nonprofit].”

Hill, in his interview with Current, said South Florida PBS’ proposal had “unfounded” and “inflammatory” comments about Friends of WLRN.

Friends of WLRN’s proposal, which did not mention South Florida PBS, said it had raised $50 million over the past six years to help run the stations. Hill said their proposal didn’t mention competitors because “it’s not about building an empire or tearing other people down.”

In a statement provided to Current before the school board postponed its decision on WLRN, South Florida PBS said it was “honored by the recommendation of Superintendent Carvalho and the Evaluation Committee.” The statement also said the station was “uniquely positioned to provide education resources, locally-informed programming and management rigor to help evolve the already strong services provided by WLRN.”

This article was updated after the school board postponed the Dec. 11 vote.

2 thoughts on “Miami school board postpones vote on management of WLRN

  1. After reviewing the School District Task Force Sheet – it is obvious there is a clear personal bias from Daisy Gonzalez-Diego. If Ms Gonzalez-Diego had fairly scored the section: Proposer Qualifications including Corporate Past Performance & Key Personnel (25 points) – Friends of WLRN would have been a clear choice. Giving 5 points out of 20 indicates Ms. Gonzalez-Diego has a personal bias against the current management of WLRN. WLRN has thrived under the current management, bringing new national series to the PBS arena, breaking edge regional news and developing strong partnerships with PBS and NPR stations across the state. The mission of a Public Media outlet is to inform, educate and enlighten its listeners and viewers. It is not to appease the personal mission of an individual or company. Ready the School District Task Force Sheet here: https://drive.google.com/file/d/1Ikq8ymc4FBB8qoky7BhNa0pevjexHRIe/view

  2. After reviewing the Cone of Silence Policy 6325 – I am concerned that South Florida PBS sent an email blast to its membership and email subscription base asking for support in their proposal. It seems like a clear violation of the Cone of Silence Policy 6325.

    Also after reviewing the School District Task Force Sheet – it is obvious there is a clear personal bias from Daisy Gonzalez-Diego. If Ms Gonzalez-Diego had fairly scored the section: Proposer Qualifications including Corporate Past Performance & Key Personnel (25 points) – Friends of WLRN would have been a clear choice. Giving 5 points out of 20 indicates Ms. Gonzalez-Diego has a personal bias against the current management of WLRN. WLRN has thrived under the current management, bringing new national series to the PBS arena, breaking edge regional news and developing strong partnerships with PBS and NPR stations across the state. The mission of a Public Media outlet is to inform, educate and enlighten its listeners and viewers. It is not to appease the personal mission of an individual or company. Read the School District Task Force Sheet here: https://drive.google.com/file/d/1Ikq8ymc4FBB8qoky7BhNa0pevjexHRIe/view

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