Development

Expanded budget buoys plans for PBS’s revamped development division

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Betsy Gerdeman, who took over as senior vice president of PBS Development in February, is busy rebuilding that staff while focusing on three priorities for stations: planned giving, local corporate support and on-air fundraising. “I still have my station hat firmly on my head, and I hope I always will,” said Gerdeman, who has worked at KLRU and KLRN in San Antonio and WETA in Arlington, Va. “The success in this department comes from walking in the shoes of the stations we serve.”

PBS trimmed its fundraising staff in June 2010, eliminating four staffers who specialized in station fundraising. Director of Station Development Services Valerie Pletcher joined in November 2010 to focus on informational and training needs and best practices; she left in April 2014. But development is now on an upswing.

Programs/Content

Web videos from WVPB connect careers and education for middle-schoolers

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WVPB-TV is returning to its roots as the Educational Broadcasting Authority of West Virginia as it shifts production priorities from local programming to digital content for teachers. When Scott Finn took over as executive director in February 2013, the board gave him a mandate to “specifically help pre-kindergarten through 12th-grade educators, parents and students,” he said. “That was clear when I was hired.” Finn has an educational background himself, having worked as a sixth-grade social studies and English teacher. So the Charleston-based station is cutting back longtime weekly shows Doctors on Call and The Law Works to occasional productions and focusing instead on new STEAM (science, technology, engineering, art and math) interactive videos to help middle-schoolers think about future careers. Educators specifically asked for the content, Finn said.

Programs/Content

Five New York pubcasters team up for CPB-backed regional newsroom

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Five public media stations in New York will create a regional newsroom with a $375,000 grant from CPB, announced today. The two-year backing will support Upstate Insight, which CPB called “an innovative model for covering news across a large geographic area.” Principal partners are WXXI, Rochester; WSKG, Binghamton; WRVO, Oswego; and WMHT, Troy. WBFO in Buffalo is an associate partner. In the announcement, CPB said the stations “will develop news data capability and adopt content sharing and communications systems to support connectivity between organizations.”

System/Policy

Pew grant supports new zydeco project from Philadelphia’s WXPN

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Philadelphia’s WXPN-FM has received a $360,000 grant from the Pew Center for Arts & Heritage for Zydeco Crossroads, a 15-month project that will include concerts, educational events and a documentary film. WXPN will also use grant funds to launch a zydeco-themed website in September. “The Pew Center for Arts & Heritage has made it possible for us to bring leading Zydeco artists to Philadelphia and expose them to a wider audience, which will help foster a broader understanding and appreciation of this unique American music,” said WXPN General Manager Roger LaMay in a statement. “Our project partnerships with Allons Danser, Philly’s home for Zydeco/Cajun music and dance, the Philadelphia Folksong Society, and the African American Museum in Philadelphia will also access additional audiences who connect to Zydeco in distinct ways.”

The documentary will be created by filmmaker Robert Mugge and screened at a culminating weekend festival in fall 2015, according to a Pew release.

System/Policy

Washington’s WAMU aims to buy signal south of D.C.

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WAMU-FM in Washington, D.C., will enter the Fredericksburg, Va., market with the pending purchase of 8,000-watt WWED 89.5-FM. WAMU has proposed to buy WWED from the Educational Media Corp., a nonprofit Christian ministry based in Spotsylvania, Va. According to an asset purchase agreement filed with the FCC, WAMU licensee American University will pay $375,000 for WWED and a booster signal in Fredericksburg. WWED and sister station WWEM-FM in Lynchburg, Va., went dark as of Aug. 1, 2013, according to fredericksburg.com.

People

Pubcasters win four UNITY Awards for commitment to cultural diversity

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Over half of this year’s RTDNA/UNITY Awards went to pubcasters, including a public TV station. WKAR-TV in East Lansing, Mich., won the award for small-market television for a documentary about racial tensions surrounding the 1975 trials of two Filipina Veterans Administration Hospital nurses. In the radio division, Seattle’s KUOW won among large-market entries with its report “Black in Seattle,” while Alabama Public Radio won the award for small-market stations with the  story “Remembering 1963,” produced as part of a civil rights radio project. Public Radio International picked up the award for network radio for its series Global Nation: Stories of a Changing America. The UNITY awards are sponsored by UNITY: Journalists for Diversity, a coalition comprising the Asian American Journalism Association, the National Lesbian & Gay Journalists Association and the Native American Journalists Association. Awardees are recognized for demonstrating an ongoing commitment to covering cultural diversity in their communities.

System/Policy

FCC staff reports fast clip for processing of LPFM apps

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FCC commissioners got an update Friday on the status of low-power FM applications, six months after the closing of the most recent LPFM application window. The FCC received 2,826 applications for low-power stations during the window, which ran from Oct. 17 to Nov. 15, 2013. As of April, FCC staff had granted permits to more than 1,200 of those applicants.

Programs/Content

Pubcasters pick up 32 national Murrow Awards

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Public broadcasting outlets and nonprofit news organizations took 32 of the 98 national Edward R. Murrow Awards presented this year by the Radio Television Digital News Association to recognize the best in electronic journalism. 
Chicago’s WBEZ and the Texas Tribune stood out among the field of public media winners announced June 11, taking top honors for overall excellence among  large-market radio stations and small online news organizations, respectively. KNAU in Flagstaff, Ariz., which like other local pubcasters rose to the national Murrows through RTDNA’s regional competitions, received three trophies in the division for small-market radio stations. It was the only public radio station to receive multiple trophies in divisions for local broadcasters. NPR and New York’s WNYC topped two or more categories in the network radio and television division. 
The majority of pubcasting winners were local radio stations, and pubcasters took national Murrows in the small- and large-market divisions in multiple radio categories — investigative reporting, news documentary, news series, best writing and best website. In the competition among small online news organizations, the Texas Tribune took a second trophy for online video.