American Public Media’s Marketplace introduced a new brand identity aimed at building awareness of its programs among audiences across broadcast and digital platforms.
The July 29 roll-out coincided with relaunch of Marketplace.org as a fully responsive, mobile-friendly website. A logo resembling both a stock chart and the letter “M” establishes a shared visual identity for all of Marketplace’s program strands. The new tagline, “Between economics and life” is to be the centerpiece of a consumer-oriented advertising campaign aimed at readers of The Economist, the Wall Street Journal, LA Times and Fast Company. A second campaign will launch later this year. The ads will reach up to 9.8 million print readers and a digital audience of about 4.8 million, according to an APM news release.
Among the new reporters for Al Jazeera America’s 12 U.S. news bureaus are several with public media backgrounds. The New York City–based AJA announced the bureaus and personnel today in anticipation of the network’s Aug. 20 launch. Ash-har Quraishi will be AJA’s Chicago correspondent. Quraishi has reported for WTTW’s Chicago Tonight since 2011.
Pacifica station WPFW in Washington, D.C., is in “a pretty critical financial situation,” according to Summer Reese, interim executive director of the network. Reese discussed the state of WPFW during a July 25 Pacifica board conference call. Responding to a board member’s question about a WPFW on-air fund drive planned for in September, she said: “The concern there is, frankly, that you don’t have enough money to get through until September.”
WPFW has fallen into a “perpetual” state of on-air fund drives, Reese said. “It’s not giving listeners much of a break.”
Reese told the board she was following up with WPFW staff about which of the station’s bills must be paid most urgently. Neither the D.C. station nor WBAI in New York have paid for board election costs from last year, she said.
Former KPCC host Madeleine Brand, who left the Los Angeles station in September 2012, will host a new midday show on competitor KCRW. Brand will join the station in mid-September to begin work on the hourlong program, which will begin airing shortly thereafter, she told Current. “I’m really excited and I love KCRW,” she said. “I’ve been a big fan for many years, so I’m really happy to work with them.”
Brand’s show, yet to be named, will be a host-driven, “news-based cultural show” in the vein of the show she hosted on KPCC, she said. She’ll return to the air as a solo host, as she was before the addition of a co-host to her KPCC show.
The House Appropriations subcommittee with jurisdiction over CPB is pushing once more for eliminating government funding to public broadcasting in its fiscal year 2014 budget proposal, according to the New York Times.
Why did Tess Vigeland leave her Marketplace Money hosting gig back in November 2012? The reasons are complicated, she revealed in a July address to the World Domination Summit in Portland, Ore., an annual conference where the audience hears from “amazing people with big plans.” Next Avenue, Twin Cities Public Television’s resource for the over-50 crowd, posted an abbreviated version of what it called her “courageous speech.” Turns out Vigeland had been unhappy for a while at Marketplace. “Partly I was tired of the subject I covered,” she said.
The University of Wisconsin’s Board of Regents has returned a construction permit for a new Wisconsin Public Radio station in Niagara that would have extended the network’s reach to 39,000 additional people.
Miami’s WLRN confirmed that host and reporter Phil Latzman was dismissed July 16. Latzman hosted a weekly public affairs show on the station, according to his bio. Earlier this month, the station also dismissed news director Dan Grech. The blog Random Pixels first reported the news of Latzman’s dismissal. Latzman has not responded to a request for comment.
The next general manager of Idaho Public Television is Ron Pisaneschi, now its director of content. Pisaneschi takes over Aug. 5 from Peter Morrill, who announced his retirement in March. The State Board of Education announced Pisaneschi’s appointment today. “Idaho PTV is fortunate to have someone with Ron’s passion for public television and expertise in programming and operations ready to step up and lead the organization,” said Don Soltman, board president.