Web-original news coverage boosts site traffic

Web-original news coverage boosts traffic. The red line mapping traffic to all WBUR.org news pages — including blogs and websites of the station’s news shows — displays the role that web-first reporting played in attracting news audiences to the site. The blue line includes only traffic to news-landing and news-story pages. Traffic to the website for On Point, a nationally syndicated show, is excluded from this analysis.