System/Policy
NJN fundraising group will assist successor network affiliated with WNET
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No hard feelings in evidence, the New Jersey Network’s nonprofit fundraising group said last week it will help raise production money for NJTV, NJN’s successor operated by an affiliate of New York’s WNET. “They will take the lead with underwriting — I’m happy to let them keep doing that,” says Neal Shapiro, president of WNET and chair of NJTV, who adds that there may be occasions when NJTV and WNET’s New York stations might sell underwriting together. Meanwhile, NJTV’s new staff, with help from WNET’s, will handle member/viewer fundraising. Indeed, WNET’s staff will provide many services to the new operation, enabling NJTV to operate with about 20 staffers in New Jersey, compared with NJN’s staff of about 130. One of NJTV’s first hirings will also unite the former NJN Foundation with the new operators of the network.