Quick Takes
Pledge promotions “shameful,” Fanning says
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Influential pubcaster David Fanning, Frontline e.p., had harsh words on what he sees as the growing commercialism in pubcasting during his James L. Loper Lecture in Public Service Broadcasting at the Annenberg School for Communication. One evening after he’d spoken at a station fundraiser, he recalled, “I was scrolling through the channels when I came across a shopping channel with a dubious doctor selling nutritional supplements. I was interested in a perversely fascinated way as he promised all sorts of remedies, including — and I’m not exaggerating here — results for cancer sufferers. And then the shot changed to a woman with him who said that if you bought these supplements you’d be making a donation to . .