A Sacramento Bee feature on Capital Public Radio’s KXJZ describes a respected, nonsensational news source with a growing local news staff (seven going on nine, plus four regular contributors) that placed fourth in 25-54 morning audience this spring.
DirecTV and APTS said today the satellite broadcaster will carry local high-definition feeds of public TV stations starting next year, along with PBS video-on-demand programming and two national standard-def pubTV channels. The deal was approved yesterday by the APTS Board and faces votes by the PBS Board and the stations. DirecTV’s lineup includes 265 channels, includng more than 80 in HD. (News release via TVPredictions.com.)
“Jihad: The Men and Ideas Behind Al Queda,” a documentary funded by CPB’s America at a Crossroads initiative, is one of four pubcasting programs to win 2008 duPont-Columbia Awards. During an awards ceremony to be held Jan. 16, the competition’s silver batons will also be presented to This American Life for a report by Alix Spiegel on the discrimination faced by a Muslim family after 9/11; NPR and Daniel Zwerdling for investigative reporting on the treatment of Iraq War veterans suffering from serious psychiatric post-traumatic stress injuries; and to producers of “Through Deaf Eyes,” a PBS documentary on the deaf community in the United States. Descriptions of each of the winning programs are posted here.
North Country Public Radio and WAMC in Albany, N.Y., are feuding over their competing applications to operate a full-power station in Lake Placid. For 21 years, NCPR has broadcast to the community on a translator on 91.7, the only frequency available in Lake Placid for a full-power station. During the FCC’s October filing window for new noncommercial FM stations, WAMC applied to take over the channel. The Daily Gazette of Schenectady first reported on the dispute, but the Albany Times Union reported earlier on WAMC’s plans to expand into the service areas of other regional pubcasters. The Adirondack Daily Enterprise reports on negotiations between NCPR and WAMC for the frequency.
‘PBS gives everyone the opportunity to explore new worlds” — this is the meaning that station communications to viewers and donors should evoke, the network says. PBS plans to test new messages with stations and make a new round of spots for its “Be More” brand campaign based on new research about language that moves people to donate to pubTV. The network’s goal is to create more consistent messaging across the system, says Judy Braune, v.p. of strategy and brand management. “When we set out to do the research,” she says, “we were looking to answer the question, ‘How can we position PBS stations as a cause that people want to support for the long haul?’”
PBS discussed the research findings at the PBS Development Conference in October and will review them at the PBS Content Summit in January and at PBS Showcase in May. In March, PBS plans to supply stations with new messaging materials to use on-air, online, and in direct mail and e-mail fundraising efforts.
A newly formed consortium of Latino public broadcasters is calling for public radio to expand its service to the nation’s growing Hispanic population by creating multiple program services and strengthening Latino-controlled public radio stations.
The Midday Classical Music Testing Project, presented by Public Radio Program Directors at its conference in September , is fundamentally flawed in two ways, casting serious doubt that programmers could draw any useful conclusions from it.