October 1989 -
In a restructuring of public TV’s funding and decision-making about national programs, PBS names Jennifer Lawson as its first chief programming executive. CPB adds $23 million to her budget. With her appointment, PBS implements its 1988 plan to end the Station Program Cooperative, created in PBS’s early years to let stations decide which national programs to fund. Lawson pledges to refresh PBS’ National Program Service, focusing first on children’s programming.