“Steve was my hero”: a remembrance of a radio rebel

Steve Post, legendary New York radio personality for more than 50 years, died Sunday. He was 70 years old. Steve was the acerbic host of Morning Music, heard on WNYC-FM for 25 years. Every morning Steve read his version of the news. When Mayor Ed Koch had a stroke, his doctors announced that he had “the brain of a 12-year-old.” Ever after Steve referred to His Honor as “him with the 12-year-old brain.”

Weather reports were called “the weather lies.” Steve delivered news of leaks from nuclear reactors, always ending with the line, “No significant amount of radiation was released,” whether in the wire copy or not, read absolutely straight with an incredulous voice.

WNYC receives $1M grant for new health reporting unit

New York's WNYC-FM has received a $1 million grant from the Robert Wood Johnson Foundation for a new reporting unit focused on health issues. The unit will cover healthy living and wellness, the policy and economics of health care, and medical science and discovery. WNYC will use the grant to hire reporters, producers, editors and audience-development specialists. Content created by the unit will be featured on WNYC's The Brian Lehrer Show and the station's local editions of Morning Edition and All Things Considered. The reporting will also be featured nationally on WNYC and Public Radio International's The Takeaway and on American Public Media's Marketplace.

With ‘Smartbinge,’ WNYC aims to raise national profile for digital content

In an effort to position itself as a national brand in public radio, New York’s WNYC is launching an ad campaign likening its programs’ listeners to Netflix-style binge watchers. The Smartbinge campaign will consist of targeted digital ad buys and a landing page on WNYC.org to encourage listeners from around the country to listen to substantial amounts of WNYC programming. Other elements include Twitter hashtags, geotargeted Facebook ads, paid search results and sponsored blog posts. WNYC is spending around $200,000 on the campaign, working with creative and public-relations teams Cataldi Public Relations and Eyeballs. As WNYC increases digital offerings with streams and a mobile app, it has its sights set on an audience beyond New York.