American Archive lands with WGBH, Library of Congress

Boston’s WGBH and the Library of Congress will take over stewardship from CPB of the American Archive of Public Broadcasting, a collection of programs, raw footage, speeches, concerts and other program-related materials spanning over 50 years of pubcasting history. Together, WGBH and the LOC will digitize and store more than 40,000 hours of content. Both will provide public access to the collection within their own facilities in Boston and Washington, D.C. Materials with cleared rights will be available online as well. CPB, which initiated development of the collection in 2007, will provide $1.1 million over two years to support the archive. “We’re playing to both of our strengths,” said Karen Cariani, media library and archives director at WGBH, who will manage the station’s role in the project.

WGBH, Library of Congress to host pubcasting’s American Archive

This item has been updated and reposted with additional information. Boston's WGBH and the Library of Congress will host and preserve the American Archive of Public Broadcasting, a permanent collection of more than 50 years of public broadcasting history. More than 40,000 hours of content dating back to the 1950s will be digitized, stored and made available for on-site access at both WGBH's Boston headquarters and the Library of Congress in Washington, D.C., according to a Nov. 14 announcement from CPB, WGBH and the Library. Development of a permanent pubcasting archive began in 2007 through a CPB initiative.

Nashville-based radio music show heads to public television

Music City Roots: Live from The Loveless Cafe, a weekly radio show and HD webcast featuring roots, alt-country and Americana music from Nashville, is heading to public television as a 13-episode series showcasing performances from its 2012 season. The show will be released for pubTV broadcast Sept. 5, presented by Nashville Public Television and distributed by American Public Television. Carriage commitments from 75 stations so far includes major markets such as WNET in New York and WGBH in Boston. In each episode, emcee Keith Bilbrey — a former Grand Ole Opry announcer — welcomes musicians to a 600-seat barn at the Loveless Cafe, built in 1951 and locally famous for its homemade fried chicken and biscuits.

PubTV stations move to pitch sustainer gifts during pledge

Public TV stations looking to reduce their reliance on transactional fundraising will get more assistance from PBS this summer, when for the first time pitch breaks for its pledge specials will include messages inviting viewers to join as sustaining members — providing donations that arrive every month with no end date, although in smaller amounts than a Doo Wop show might inspire. While a steady flow of contributions from a donor’s credit card sounds like a great idea in principle, it’s challenging for many local stations to adjust to this new method of charitable giving. Instead of receiving cash infusions at pledge time and dealing with fulfillment of high-dollar premiums, they have to change the language they use in asking viewers to support their service throughout the year and develop new systems for tracking credit-card expiration dates. But the biggest hurdle, according to fundraising specialists, is adjusting for the change in their cash flow when membership contributions come through monthly donations of $10 to $15, rather than much higher gifts tied to premium offers. Veteran fundraisers say the effort pays off over the long haul: “Sustainers,” as this increasingly commonplace breed of member is called, renew at higher rates than those responding to traditional pledge pitches, and their monthly gifts help to even out the roller-coaster financial cycles of on-air fundraising.