WBEZ's new ad campaign encourages young people around the city to "go make babies," and pairs them up with fellow "interesting people" for purposes of procreation. (Photo courtesy of WBEZ)

WBEZ turns to matchmaking in ads aimed at younger listeners

Dubbed the “2032 Membership Drive,” the station’s newest citywide marketing blitz encourages young “interesting people” to “make babies” who will grow up listening to public radio. The ads appear on billboards and buses; a Facebook app created for the campaign has a matchmaking feature to help curious listeners connect. Continue Reading

Smiley & West lands on two Chicago stations; town hall planned with Amy Goodman

Two commercial radio stations in Chicago have picked up the weekly Smiley & West show after it was dropped from WBEZ, the city’s public radio news outlet. WCPT, a progressive talk station, began airing the show Sunday, Nov. 4 at 3 p.m. and will add it to its three FM stations starting in January. It also picked up The Tavis Smiley Show for its weekend lineup. WVON-AM, which targets an African-American audience, will debut Smiley & West Saturday at 11 a.m.

WBEZ canceled the show hosted by author and broadcast host Tavis Smiley and activist and critic Cornel West last month, citing a drop in audience. Continue Reading