Public TV’s vision of itself: a lens for understanding the world

After some fiddling with language, station leaders Feb. 23 [2004] endorsed a new mission statement describing public TV as a “unifying force in American culture.” Several participants celebrated the agreement at the PBS Annual Members Meeting as a significant demonstration of unity among the network’s notoriously divided members. “The beauty of this is that all the stations could sign on to something,” commented Ellis Bromberg, g.m. of WMVS/WMVT in Milwaukee. During the debate, station leaders agreed that the proposed “Vision” paragraph at the end of the mission statement had grown too wordy and needed to be simplified.