SEATTLE — When public media development consultants and station leaders gathered at the University of Washington's Seattle campus on July 10 to discuss fundraising programs of the future, two ideas stirred up the most vigorous discussion: the potential for sustaining membership fundraising to reduce stations' reliance on pledge drive revenues, and a text-giving program that would enable NPR to solicit donations directly from listeners. Maryland-based consultant John Sutton dreamed up the latter idea over breakfast, and he proposed it during the forum as a way to open a new path for listener donations that would provide dues relief to local stations. Under Sutton's plan, NPR would run text-giving campaigns twice a year soliciting $10 donations from listeners. The monies raised — he estimated $35 million in net revenues — would reduce the program dues that NPR charges stations. Stations wouldn't have to worry about NPR cultivating their listeners as donors because the text gifts would be made anonymously.