The expanding portfolio of Public Radio Exchange, the Internet-based distribution platform, has prompted some public radio insiders to question whether NPR’s Public Radio Satellite System can adapt to stiffer competition for business from content producers. The latest program to move to PRX is the widely carried This American Life, whose producers announced May 28 that they would take over distribution of the show and rely on PRX to deliver weekly editions to stations. TAL will split from distributor Public Radio International July 1, ending a 17-year relationship. That announcement came on the heels of a May 7 decision by Chicago’s WFMT to move its 200 weekly hours of music and spoken-word programming to PRX. Other producers have told Steve Robinson, WFMT executive v.p., that they may be interested in following suit.
The production company Radio Diaries, whose stories often appear on This American Life and NPR's newsmagazines, is aiming to raise $40,000 in a Kickstarter campaign to fund new pieces and an expansion of its podcast. The campaign began May 28 and runs until June 27. As of noon June 3, the campaign has raised $19,280. Radio Diaries has turned to Kickstarter to diversify its fundraising methods, said Executive Producer Joe Richman. “We, like a lot of other small independent production companies are scrappy, and we’ve made it work with whatever money comes through the door and always will,” he said.
The producers of public radio's This American Life will take over distribution of their show starting July 1, using Public Radio Exchange to deliver the program to stations. TAL and Public Radio International, its distributor of 17 years, announced in March that they would part ways effective July 1. Under the agreement announced Wednesday, Chicago Public Media and Ira Glass will handle distribution and underwriting, while Marge Ostroushko will be responsible for marketing and station relations. Ostroushko handled those duties before PRI picked up the show in 1997. “We’re excited and proud to be partners now with PRX,” Glass said in a statement.
The demise of NPR’s Talk of the Nation ended Ken Rudin’s regular appearances on many public radio stations, but the “Political Junkie” is aiming to reengage his devoted audience with a weekly radio segment that launched yesterday. The 8-minute Political Junkie segments, distributed by Public Radio Exchange, reprise many of the features Rudin wove into his TOTN appearances. The first installment features Rudin and NPR Senior Political Editor Ron Elving discussing the aftermath of the government shutdown. Rudin also plans to offer Political Junkie in extended form as a podcast. Since TOTN wound down in June and Rudin departed from NPR, thousands of listeners emailed the commentator to ask for his return to the Web and to radio.