Unleash TV grantmakers and creativity thrives

Ron Hull, a leader in Nebraska public television since the 1950s, recommends that CPB consider reinstating the semi-autonomy of its grantmakers in TV programming. That was how CPB’s Television Program Fund was set up in 1982 when he succeeded Lewis Freedman as the fund’s director. Hull bases this commentary on a chapter of his new book, Backstage: Stories from My Life in Public Television, published in October by the University of Nebraska Press. When CPB’s Television Program Fund began operating with a measure of autonomy, it inspired “an outpouring of heartfelt creative ideas from myriad producers, both independents and those at PBS stations,” Hull writes.  

During the 1980s I was the fortunate guy in the right place at the right time when the CPB Board appointed me director of the CPB Program Fund for public television.

Where the Crossroads films and funding went

CPB’s big America at a Crossroads initiative funded 20 independently produced documentaries on aspects of the post-9/11 world, at a cost not wildly above the predicted $20 million. [This list tracks the 21 grants to producers and the resulting 20 broadcasts. See also Current’s related 2009 article and timeline.]
The funding
Costs of the project’s major phases:
$2,520,724 — for R&D on proposals from 36 producing teams, the first cut in the grantmaking process,
+ 12, 629,507 — for production of the final 20 selected projects, and
+ 5,644,158 — for WETA’s work as “Crossroads entry station” including packaging and promotion of the series and outreach efforts. = $20,794,389 — total cost
Here’s a boxscore counting the productions. Number of documentaries for which CPB announced funding in 2006 for its America at a Crossroads project

20

Additional commissioned in 2006
(The Muslim Americans)

+1

Total productions announced for funding

21

MINUS Not completed (Invasion)

-1

Total completed and broadcast

20

Total distributed to public TV by PBS

19

Distributed by Oregon Public Broadcasting/NETA, Fox News Channel and other outlets

1

Total distributed

20

The films
The first 11 Crossroads films premiered on PBS in April 2007 as a packaged series: 

April 15, 2007
Jihad: The Men and Ideas Behind Al Qaeda, originally Holy War

April 16
Warriors and Operation Homecoming: Writing the Wartime Experience

April 17
Gangs of Iraq and The Case for War: In Defense of Freedom

April 18
Europe’s 9/11, originally Spain’s 9/11, and The Muslim Americans

April 19
Faith Without Fear, originally The Trouble with Islam, and
Struggle for the Soul of Islam: Inside Indonesia  

April 20
Security versus Liberty: The Other War and The Brotherhood, originally The Terror Dilemma

Nine more docs aired later on PBS, listed by broadcast date:

June 11, 2007
Kansas to Kandahar: Citizen Soldiers at War, originally Citizen Soldiers

Aug.

Clash at Crossroads

Could CPB have avoided the public collision of wills over one of the America at a Crossroads documentaries that tainted its $20 million project in 2007 about the post-9/11 world? Determining that, in effect, was the assignment that Cheryl Halpern, then chair of the CPB Board, gave more than two years ago to the corporation’s semi-autonomous inspector general, Kenneth Konz. Back then 10 members of Congress also had asked CPB and its IG to determine what kept the program, Islam vs. Islamists: Voices from the Muslim Center, from airing among the first batch of Crossroads shows on PBS. The lead producer of the film, Frank Gaffney, a defense think-tank president and former Pentagon official, had gone public with his dispute.

‘Public trust is the rating that matters most to PBS’

Pat Mitchell, then president of PBS, delivered this talk May 24, 2005, at the National Press Club, in the midst of escalating news coverage of the conflict between public TV and Kenneth Tomlinson, then chair of CPB. Mitchell was preparing to announce recommendations for public TV’s future, but the Digital Futures Initiative report was delayed until December 2005, after Tomlinson had quit CPB and the dust was clearing. Since becoming president of PBS, I’ve often been at podiums like this one, with audiences like this one, although perhaps not as well informed or well prepared as a National Press Club gathering or one with so many familiar faces, those of friends and colleagues in public broadcasting. I appreciate the presence of national and local leaders of this great institution of which we are the current caretakers, and along with them, I am grateful to have this opportunity to make the case for the value and relevancy, and in fact, essential need for a vital and viable public broadcasting service in a democracy. Leading PBS at any time comes with bragging rights to be sure.

Congress reacts hotly to station donor-list swaps with Democrats

Suddenly, pubcasting is in for a severe talking-to, if not a whupping. The House subcommittee that held such a congenial hearing on CPB’s long-overdue reauthorization a fortnight earlier is now preparing a second hearing July 20 to take pubcasters to task for swapping donor mailing lists with the Democratic Party. House Republicans were angry last week when they learned that Boston’s WGBH did it this spring, and angrier when they heard there were other times. And tempers will rise as similar reports come in from other stations. WNET in New York and WETA in Washington told reporters late last week that they’ve traded lists with both Democratic and Republican groups.

The emperor’s old clothes:
it’s time to retailor CPB

Nearly three decades of observing CPB close-up have convinced me that only an essential change in the way CPB Board members are selected offers some prospect of achieving the bright future projected for the organization by the first Carnegie Commission and the Congress in 1967.