Ifill made “big mistake” in defending fired journalist, says PBS’s ombud

In his latest column, PBS Ombudsman Michael Getler considers a recent flap involving PBS NewsHour correspondent Gwen Ifill, who on Wednesday tweeted in support of fired journalist David Chalian. Chalian, the Washington bureau chief for Yahoo News, was fired after he said that Mitt Romney was “happy to have a party with black people drowning,” referring to the Republican National Convention starting as Hurricane Isaac approached New Orleans. Chalian was unaware that his microphone was on, and the comment was broadcast. Before joining Yahoo, Chalian had worked as the NewsHour’s political editor. “I can understand Ifill’s wanting to go to bat for a friend and colleague,” Getler wrote, “but my personal view is that this was a big mistake on her part, feeding, unnecessarily, a conviction among many critics and reflecting poorly on PBS.

Gwen Ifill covers GOP convention 2008

NewsHour gives party conventions 18 hours, assigns female anchor team

With the NewsHour‘s Gwen Ifill and Judy Woodruff stepping into co-anchor roles for PBS’s coverage of the Republican National Convention in Tampa, producers have reconfigured their set and editorial plans for the 18 hours of live broadcasts that begin airing on PBS stations on Tuesday.

The coverage, airing at 8 p.m. ET through Thursday on most PBS stations, marks the passing of the torch from retired anchor Jim Lehrer, and makes Ifill and Woodruff the first female anchor due to co-anchor coverage of the major party conventions…

Noncom groups file comments on FCC’s third-party fundraising proposal

NPR, PBS and the Association of Public Television Stations are among broadcast organizations weighing in with the FCC on its April proposal for a change in policy to allow pubcasters to raise money for charities and other nonprofits on the air without first obtaining a waiver. All three are opposed. Other pubcasters filing comments include New England Public Radio and the University Station Alliance, which also oppose the change, and North Carolina’s UNC-TV, which “generally supports” the change. Several religious organizations, including the National Religious Broadcasters, also back the proposal. Joint comments from PBS and APTS, filed Monday (July 23), urge the FCC to limit any rule change to licensees that do not receive a CPB community service grant.

PBS chief endorses ouster of Market Warriors host Fred Willard

LOS ANGELES — It’s unlikely that PBS will reinstate Fred Willard as announcer of Market Warriors, its new antiquing reality show, if Los Angeles prosecutors decline to press charges for his July 17 arrest for lewd conduct in a Los Angeles adult theater. The comedic actor, whose role on the show was limited to voiceover announcing, was fired July 19 after news of his arrest went viral. Producers at WGBH tapped Antiques Roadshow’s Mark Walberg to replace him and to re-voice the episodes Willard had already completed. In Market Warriors, which premiered last week, antique-savvy buyers compete to buy and resell collectibles, and earn the highest returns at auction. Because Willard did not appear on screen, no scenes had to be reshot, PBS President Paula Kerger said during her July 21 executive session with the Television Critics Association.

PBS, six stations testing donation requests on COVE

PBS and six stations are testing approaches for soliciting donations through COVE, PBS’s local-national video platform, according to PBS. Five 15-second pre-roll ads will instruct users to click on a donation button that is linked to a local station’s fundraising page. PBS will compare results for each ad with click-through rates and donor conversions. It expects to report on results by the end of October. Stations participating in the pilot are Iowa Public Television; KPBS in San Diego; KLRU, Austin, Texas; PBS SoCal in Los Angeles; WGVU, Kalamazoo, Mich.; and Chicago’s WTTW.

WMFE-TV sells for $3.3 million to University of Central Florida

WMFE-TV in Orlando, Fla., the former PBS flagship that had been set for sale to religious broadcasters, has a new buyer. The University of Central Florida announced June 21 that it plans to purchase WMFE for $3.3 million. The boards of UCF and WMFE, a community licensee that also operates a radio station, must approve the sale contract before it goes to the FCC. UCF, also in Orlando, played a role in preserving PBS service to the market last year when WMFE moved to sell its TV operation and focus on its public radio station. UCF partnered with Brevard Community College in Cocoa to convert WBCC, a pubTV station licensed to the community college, into a full-service PBS station broadcasting as WUCF.

Fred Rogers goes viral with “Garden of Your Mind” video remix

An Auto-Tuned video of the late PBS icon Fred Rogers is going viral, with more than 700,000 views as of Friday (June 8) afternoon. The three-minute video was remixed by Symphony of Science’s John Boswell for PBS Digital Studios. “When we discovered video mash-up artist John D. Boswell, aka melodysheep, on YouTube,” the PBS studio said in a statement, “we immediately wanted to work together. Turns out that he is a huge Mister Rogers Neighborhood fan, and was thrilled at the chance to pay tribute to one of our heroes.” It’s the first in a series of PBS icon remixes.

Jason Seiken

GMs take up PBS plan to expand web video output

Three dozen general managers have coalesced around a proposal by PBS Interactive chief Jason Seiken to jump-start low-cost local video production at public TV stations. Seiken laid out his plan for reinventing public TV’s new media strategies during the PBS Annual Meeting in Denver.

Q&A: ‘Building on strengths’ key to PBS strategy

After stints in the cable world as producers and programmers, PBS execs Beth Hoppe and Donald Thoms returned to PBS last August to assist Chief TV Programming Executive John Wilson with primetime scheduling. They’ve also been working closely with producers to craft shows that will help build more audience flow across weeknights. With Hoppe’s expertise in science and nature production, and Thoms’ love of the arts and independent films, the pair brings passion for the programs that cover the breadth of PBS’s variety service, they said during a May 3 interview with Current. Here, the three programmers discuss their progress over the past year and their plans for the coming summer and fall seasons, including:

How strategies for presenting arts programs have evolved since last fall’s nine-week festival;
How granular Nielsen ratings numbers help them make decisions about commissioning, scheduling and promoting primetime programs; and
Why PBS stepped back from its proposal last year to insert promotional breaks into programming. This transcript has been edited.

Shows sate ‘appetite for a real-world experience’

Know something about antiques? Prove it,” screamed the ad seeking “pickers” for Market Warriors, the long-awaited companion series to PBS’s most popular primetime program, Antiques Roadshow. Though PBS pioneered the concept of reality television with American Family and other cinema verité documentary series, it refrained from adding more reality TV as the genre became a staple of commercial television. But with the coming summer season and beyond, PBS is dipping into the reality game. A trio of unscripted programs — each coproduced by Boston’s WGBH— will premiere within the next year.