Development

Expanded budget buoys plans for PBS’s revamped development division

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Betsy Gerdeman, who took over as senior vice president of PBS Development in February, is busy rebuilding that staff while focusing on three priorities for stations: planned giving, local corporate support and on-air fundraising. “I still have my station hat firmly on my head, and I hope I always will,” said Gerdeman, who has worked at KLRU and KLRN in San Antonio and WETA in Arlington, Va. “The success in this department comes from walking in the shoes of the stations we serve.”

PBS trimmed its fundraising staff in June 2010, eliminating four staffers who specialized in station fundraising. Director of Station Development Services Valerie Pletcher joined in November 2010 to focus on informational and training needs and best practices; she left in April 2014. But development is now on an upswing.

System/Policy

In radio appearance, ‘Citizen Koch’ filmmakers allege self-censorship in public TV

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The filmmakers behind a new documentary briefly discussed their “deeply troubling” experience with public TV in an appearance on public radio’s On Point Wednesday. Tia Lessin and Carl Deal directed Citizen Koch, now hitting theaters after vying for grant funding and a broadcast commitment from PBS’s Independent Lens. The film examines the influence of wealthy conservatives such as David and Charles Koch on Republican politics. A May 2013 article by the New Yorker’s Jane Mayer suggested that ITVS, Independent Lens’s producer, backed away from the film due to pressure from New York’s WNET, where David Koch sat on the board. Appearing on On Point, Lessin and Deal said ITVS asked them to remove content related to the Kochs from their film and to change the name.

Programs/Content

Downton Abbey creator calls PBS delay in season scheduling ‘madness’

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Downton Abbey creator Julian Fellowes has weighed in on PBS’s decision to delay airing the Masterpiece megahit for months after each season premieres in Britain. And as his countryfolk might say, he is cheesed off. “I want to have simultaneous transmission in America and Britain,” he tells the Telegraph of London. “The difficulty that we have is that people are discussing the series as it happens online before America’s seen it and on the internet we’re all in the same company. It’s madness.”

Then he adds: “It’s what I’d like, but who cares what I think?”

Scheduling Downton is a tricky subject for PBS. The blockbuster costume drama has always premiered in January on PBS, two months after the British airing.

Quick Takes

Tuesday roundup: Pubmedia inspires poetry volume; ESPN prez responds to Kirk’s “whining”

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• I think that I shall never see
A poem lovely as Wait Wait … Don’t Tell Me! Granted, that’s probably not among the verses in The Liberal Media Made Me Do It!, a new collection of poems based on public broadcasting stories and shows. But the book does contain pubmedia-centric contributions from more than 50 poets who were inspired by Radiolab, Performance Today, A Prairie Home Companion and other fare. “For me, the greatest delight in receiving these pieces has been to recognize the stories I have heard on the radio, with the added dimension of another’s perception added in,” writes editor Robbi Nester. “This brings home the truth that each of us could start with the same raw material and yet produce finished products that resemble one another only in incidental ways.”

The book is now available from Lummox Press.

Children's programming

PBS’s live-action Odd Squad aims to ‘make math relevant’ for kids

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PBS Kids will expand the footprint of its math-focused programs with Odd Squad, a live-action TV series for school-aged children. The new show, which follows the fall 2013 debut of Peg + Cat, a preschool series presenting math concepts, will debut Nov. 26. Creators Tim McKeon and Adam Peltzman, who previously collaborated as television writers on another PBS Kids series for school-aged children, The Electric Company, are producing Odd Squad through Toronto-based Sinking Ship Entertainment and the Fred Rogers Company (which also produces Peg + Cat and Daniel Tiger’s Neighborhood for PBS). Odd Squad stars sleuths Olive and Otto, members of a detective agency who use math concepts to solve unusual mysteries around their town.

Ken Burns

Masterpiece Trust secures $3 million gift from San Diego donor

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SAN FRANCISCO – Amid previews of upcoming programming at the PBS Annual Meeting, including a groundbreaking 14-hour series on the Roosevelt family from Ken Burns, came extraordinary news of a record-setting donation for Masterpiece. Executive Producer Rebecca Eaton told attendees that the icon strand, through its Masterpiece Trust, will receive $3 million from longtime supporter Darlene Shiley on behalf of herself and her late husband Donald. Shiley’s local station, KPBS in San Diego, will share a portion of the contribution. The gift triples Shiley’s previously unprecedented $1 million donation in 2012. Since its inception in 2011, the trust has raised nearly $10 million for Masterpiece and local stations designated by donors.

Programs/Content

PBS plans digital video service as premium for station members

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Public television stations are hoping that special access to a rich library of PBS programs will convince viewers to become members and entice members to keep contributing. The multiplatform subscription program, with the working title MVOD (Membership Video on Demand), will be built atop COVE, PBS’s local-national video site. PBS is backing the initiative with $1.5 million in its fiscal 2015 budget. MVOD will feature past seasons of signature PBS general-audience series and provide stations with the ability to add locally produced series, said Ira Rubenstein, head of PBS Digital. “I think of it as Amazon Prime or Netflix, but only for station members,” he said.

System/Policy

PBS proposes video-on-demand service in FY15 budget

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PBS’s fiscal year 2015 draft budget includes the launch of a Membership Video on Demand service that will generate revenue by drawing on the network’s expansive library of content. MVOD members will get exclusive access to on-demand PBS videos, according to a budget document acquired by Current. “This is a critical product to help stations drive membership of the growing digital audience,” it said. The service will be integrated with PBS’s COVE video platform, and the public broadcaster anticipates hiring additional staff for the project. The budget proposal, now awaiting comment from stations, also requests a 2.5 percent increase in assessments from stations.

Programs/Content

PBS’s Sepulveda: Stations can do more to engage Latinos, broader communities

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PBS stations need to share more information among themselves as they work to increase their community impact, PBS’s new senior v.p. of station services Juan Sepulveda said at the two-day “Understanding Impact” symposium, convened by the Public Media Futures Forum and the Center for Investigative Reporting April 17 and 18. The forum, which took place at American University, explored how public media organizations can measure and analyze the impact of their work. Sepulveda, who started at PBS in January, said he was still trying to get a sense of how actively stations are working on issues of impact and how much information they’re sharing. So far, he’s concluded that a small number of stations are “doing it right,” he said, adding that “if we’re honest, a big chunk of the system is not.”

Sepulveda saw firsthand the success of digital outreach and community-organizing tactics when he worked to mobilize Texans and Latinos for President Obama’s campaigns. Public TV can apply those strategies to get stations “more directly involved in what’s happening with each other,” he said.

Quick Takes

PBS, NPR compete for Webby Awards in multiple categories

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Websites affiliated with PBS and NPR have been nominated for Webby Awards in more than 20 categories. PBS Video and NPR’s Responsive Design Project are contenders for top recognition for best practices on the Web, one of the most high-profile awards to be presented by the International Academy of Digital Arts & Sciences later this spring. PBS led public media organizations in garnering the most nominations. PBS Video received a nomination in the general website media streaming category, and The PBS Idea Channel is vying for two Webbys in categories for first-person online film and video and best web personality/host. Additional nominees include PBS Kids Digital, in the youth category, and Shanks FX and PBS Food, nominated in categories of how-to and DIY content.

Tech

On new website, Aereo lays out argument for favorable court ruling

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Startup Internet TV service Aereo has launched a website to make its case to the public in advance of a U.S. Supreme Court hearing next week. The court’s ruling after Tuesday’s arguments could make or break the service, which allows subscribers to view and record television broadcast programs online. Broadcasters, including PBS and New York’s WNET, have sued Aereo, claiming the company is violating copyright law by converting broadcast signals to streaming video. Launched Thursday, Aereo’s website, ProtectMyAntenna.org, lays out the company’s case for why it should prevail and provides links to all court filings to date. The case before the Supreme Court, American Broadcasting Companies, Inc., et al., v. Aereo, Inc., stems from a pair of lawsuits brought by noncommercial broadcasters and commercial networks including ABC, CBS and NBC.