A grassroots initiative that encourages citizens to lobby Capitol Hill for continued funding to public media is changing its name, revamping its website and updating its social-media outreach. Starting July 15, the 170 Million Americans for Public Broadcasting initiative, which launched in December 2010, will become Protect My Public Media, according to a message sent to supporters July 1. In a statement posted June 14 on the National Friends of Public Broadcasting website, NPR’s Mike Riksen said pubcasting’s Washington representatives have been working over several months to make the campaign “a more capable and vital asset in our efforts to preserve federal funding for public broadcasting stations.”
NPR has been collaborating with the Association of Public Television Stations (APTS) to revamp the campaign, he said. Riksen is NPR’s v.p. of policy and representation. Representatives for NPR and APTS declined to discuss the changes with Current.