PRPD, Day Two: NPR, stations prepare for debut of revised newsmag clocks

PORTLAND, Ore. — This week’s Public Radio Programming Conference is giving attendees a chance to prepare for Nov. 17, the day when new clocks for NPR’s newsmagazines take effect and both stations and the network’s news staffers will need to adjust to the revised formatting. Wednesday’s proceedings featured two opportunities for discussion. At the first, NPR representatives fielded questions from station programmers, with Chris Turpin, acting senior v.p. of news, laying out changes in store.

Final NPR newsmag clocks will take effect Nov. 17

NPR has released the final versions of the new clocks for its newsmagazines and set a date of Nov. 17 for their implementation. The network unveiled proposed clocks in July after more than a year of work that involved staff and representatives from member stations. The clocks are the second-by-second scheduling of what happens when during the newsmagazines, including newscasts, music beds and funding credits. They also affect when stations can insert their own local content.

NPR delays implementing new program clocks until at least November

NPR will postpone implementing new clocks for its flagship newsmagazines until at least November after hearing concerns that an earlier transition could interfere with stations’ fund drives and coverage of midterm elections. The network initially proposed starting the new schedules for Morning Edition and All Things Considered Sept. 22. But stations and the board of the Public Radio Program Directors Association asked for more time. When setting the initial date for implementation, NPR “did a good job of trying to find a time not in the middle of fundraising,” said PRPD President Arthur Cohen.

Proposed NPR clocks would add morning newscasts, longer underwriting credits

A proposed revamp of NPR’s newsmagazines would allow for longer underwriting credits, expand the number of morning newscasts, and incorporate American Public Media’s Marketplace Morning Report as a baked-in segment within Morning Edition. NPR is announcing the changes today to staff and member stations after working with stations on the revisions for more than a year. The network will solicit and review feedback from stations over the next two weeks, aiming to implement the changes by Sept. 22. “These changes give Member Stations new flexibility to meet local audience needs while ensuring that Morning Edition and All Things Considered remain vibrant national programs that continue to fuel the public radio economy,” NPR said in a memo to stations.