Upcoming departure of COO prompts reorganization at KPBS

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The San Diego station is reorganizing its executive ranks. (Photo: KPBS)

The San Diego station is reorganizing its executive ranks. (Photo: KPBS)

KPBS in San Diego is undergoing a reorganization of its executive ranks in anticipation of the departure of its chief operating officer.

Deanna Mackey is leaving the station in mid-August after 25 years to take over as executive director of the Public Television Major Market Group. Previously, KPBS General Manager Tom Karlo had two direct reports: Mackey and Assistant General Manager of Development Trina Hester. Eleven directors reported to Mackey.

Now, four associate general managers with expanded responsibilities will report to Karlo, and Mackey’s position has been eliminated. The changes take effect this month.

Worlie

Worlie

Under the reorganization, Nancy Worlie rises from communications director to associate g.m. for content and communications. She will oversee public relations and KPBS’s newsroom, which comprises 40 full-time and eight part-time journalists.

Before joining the station in 2003, Worlie was managing editor of Las Vegas ONE, a regional cable TV news channel that ran from 1998 to 2010. She helped revamp its hourlong evening newscast and launched a morning show and political interview program. Earlier in her career, she was broadcast director for U.S. Sen. Harry Reid (D-Nev.) and was a TV news producer in Reno, Nev.

Over the past 16 months, Worlie was also at the negotiating table as KPBS’s collective bargaining unit, represented by SAG-AFTRA, hammered out its first contract. The union announced June 30 that the contract was accepted pending approval by the board of directors of licensee San Diego State University Research Foundation.

Hester

Hester

“That work certainly provided me with strong insight into what’s going on in the newsroom over the past year and a half,” Worlie said in an interview. “An important part of my job will be to see the contract is implemented and managed properly.”

Hester, who joined KPBS in 2009, becomes associate general manager of development and grants. Her responsibilities also focus on engagement, major gifts, planned giving and philanthropic and foundation support.

Petronzio

Petronzio

Business and financial affairs will be run by Vince Petronzio, who has been at the station five years. He will continue to oversee financial work and accounting and will assume oversight of membership and corporate development as well.

Rogow

Rogow

Bruce Rogow, a 13-year KPBS employee who previously directed operations, also takes on information technology, interactive, engineering and production.

“KPBS has always kept long-term strategic planning in mind, and part of that includes developing the right team to advance when the time comes,” Worlie said. “I also think KPBS demonstrates that sometimes you need to reorganize and rethink how things are done.”

“KPBS has a strong group of leaders at the director level who have decades of combined knowledge of the organization,” Karlo said in a statement announcing the changes. “There is tremendous value in promoting from within and these are leaders who share an organizational goal for teamwork and commitment to quality.”

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