New Greater Public council aims to help stations grow digital revenue

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Greater Public is convening a council to help public media leaders lay groundwork for boosting digital revenue.

The Digital Revenue Readiness Council aims to create a “revenue roadmap” to help executives, said consultant Jennifer Strachan, who is leading the council. Strachan previously worked as executive director of news and digital at KPLU in Seattle and has also worked in public and commercial television.

Even executives at stations that are so far earning little in digital revenue should be able to say that they have a plan to boost such income as a result of the council’s work, Strachan said.

“The Digital Revenue Readiness Council will convene some of the best minds in the business to allow you, public radio leaders, to make such a statement and build such a plan,” Strachan said in a blog post about the council.

The council will share results of its work at the annual Public Media Development and Marketing Conference in July in Washington, D.C.

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