Joyce MacDonald joins CPB as first v.p. of journalism

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CPB has hired former NPR executive Joyce MacDonald for the new position of vice president of journalism, it announced Tuesday.

MacDonald

MacDonald

MacDonald will work with Bruce Theriault, s.v.p., journalism and radio, on local and regional journalism strategy, planning and major initiatives.

Since January, MacDonald has led National Public Media, a subsidiary of NPR, PBS and WGBH, as interim president. NPM is responsible for corporate sponsorship sales.

After joining NPR in 1999, her positions included chief of staff, v.p. of member partnership and director of station relations. MacDonald led several major projects, such as the Local News Initiative, which strengthened stations’ capacity to report in-depth news. She also worked on the launch of NPR Digital Services.

In addition to MacDonald’s experience at NPR, “her programming knowledge and station relations savvy is the perfect mix to help public media build a stronger journalism service for the country,” Theriault said in the announcement.

MacDonald begins work Nov. 10, marking a third appointment in CPB’s executive-rank reorganization to focus on news initiatives. Theriault was promoted from s.v.p. of radio in July. And Erika Pulley-Hayes was named v.p. of radio in August, stepping up from radio program manager.