BBC crafts module to take advantage of NPR clock changes

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Responding to an opening created by changes to the clock for NPR’s Morning Edition, the BBC is rolling out a 90-second news module for insertion into a bottom-of-the-hour segment designated for local news coverage.

The BBC’s Topline will curate top international news stories selected to compliment Morning Edition’s coverage. Stations that subscribe to the BBC World Service through American Public Media can pick it up at no additional cost, but the window for airing it is limited to the newly created 8:31:30 a.m. (Eastern time) break in Morning Edition. Stations are also prohibited from editing it.

In a Q&A about the offering, the BBC said its editors will monitor Morning Edition to ensure that the stories featured on Topline don’t overlap with those covered by NPR. The segment will be “prerecorded just minutes before sending out the live feed.”

The changes to NPR’s newsmagazine clocks are scheduled to take effect Nov. 17.