Tuesday roundup: Alex Blumberg records his start-up; Personal Audio prepares for trial

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• Alex Blumberg, a This American Life producer and co-host of NPR’s Planet Money who announced in June plans to launch a for-profit podcast start-up, has released the first two episodes of a new podcast . . . about starting a podcast start-up. If that doesn’t make your head spin too much, listen to StartUp, Blumberg’s behind-the-scenes account of pitching investors, picking a name and business model, and going through a budding entrepreneur’s paces.

• The legal battle over podcasting heads to court this month as patent holder Personal Audio prepares for a trial against CBS, NBC and Fox to determine whether it holds the rights to podcasting technology. Ars Technica traces the journey of Personal Audio founder Jim Logan from his early days as a failed entrepreneur to his current mini-empire of patents and settlements from the world’s biggest technology companies.

• PBS and PBS Kids are appearing on yet another digital platform. The network launched a slate of on-demand programs on Amazon Fire TV Monday, with separate channels for children’s and general audience programming. Frontline, American Experience and a new half-hour version of Sesame Street are among the selections available on Amazon’s set-top device. PBS content is already on platforms including Apple TV, Roku, Xbox and Google Chromecast.

• Bob Boilen, creator and co-host of NPR’s All Songs Considered, shares etiquette tips for attending concerts with the Washington City Paper. Among his pointers: Be respectful of your height relative to your fellow concertgoers’, mosh responsibly, and dim your phone’s brightness if you take photos.

• Does retired pubcasting newsman Jim Lehrer still watch the program that once bore his name? “I can’t resist it,” he tells MediaBistro’s TVNewser. “It’s a bit like watching your children grow up, it’s that personal, no question about it.”