Veteran pubcaster Ted Krichels will become CPB's new s.v.p. for system development and media strategy, effective Nov. 4.
Krichels replaces Mark Erstling, who remains with CPB but will focus solely on issues concerning the upcoming television spectrum auctions and subsequent channel repacking.
In his new role, Krichels will oversee CPB's efforts to ensure that public television and its related digital and visual media services are universally available across America.
Krichels has more than 25 years experience in pubcasting management, most recently as associate v.p. and g.m. of Penn State Public Broadcasting in University Park, Pa., and previously as c.e.o. of KBDI in Denver. Krichels currently directs PBS's Sustainable Models Project, identifying successful public-service media models that can be replicated within the system.
Krichels has also served on the board of the Association of Public Television Stations, numerous PBS and CPB task forces, and as chair of the Editorial Integrity for Public Media project, a CPB-backed effort to create voluntary ethical guidelines for local stations.
"Ted brings extensive experience in the public media system and has been a leader . . . on both policy and operations," said CPB President Pat Harrison. "His knowledge of the public media system and the opportunities and challenges that confront it will be invaluable to CPB as we work with stations and our fellow stakeholders to continue strengthening public media in local communities across the country."
His appointment was announced today during the CPB/PBS GM Strategy Meeting in Crystal City, Va., which continues Friday.