Jason Seiken, PBS's outgoing head of digital media, soon will oversee all editorial operations across Britain's Telegraph Media Group, with editors of both the Daily Telegraph and Sunday Telegraph reporting directly to him, according to MediaWeek.
The newspapers recently restructured their editorial staff of 550, laying off 80 print-based journalists and recruiting 50 digitally focused positions, MediaWeek reported.
Seiken, who starts next month, will work to transform the Telegraph into a "fully integrated, entrepreneurial multimedia news organization."
"This appointment is vital to the future of our business and in achieving our ambition to become the foremost English-language multimedia news and content provider," said Murdoch MacLennan, chief executive of Telegraph Media Group. "There could not be a better person for this crucial role than Jason Seiken."
Prior to his work at PBS, Seiken was AOL's European vice president as well as editor-in-chief of washingtonpost.com.