At Texas Public Radio, "basic pet memberships cost $60, the same as basic human memberships," according to the San Antonio Express-News. And so far, the new tactic is paying off. Of 617 new memberships, 126, or about 20 percent, are pets. That's outselling a new children's membership five to one.
Pet members receive a "TPaRf" scarf and small bowl or rope toy. And a pet social event is also in the planning.