NPR launched its new Generation Listen initiative in Austin, Texas, with a blowout bash March 11. The party, held in the midst of the South by Southwest Interactive conference, was part of the new ongoing effort to encourage listeners under the age of 30 to tune into public radio. Brian Stelter of the New York Times has a write-up of the event, which had Wait, Wait ... Don't Tell Me! host Peter Sagal, TED Radio Hour host Guy Raz and author Neil Gaiman in attendance.
Stelter reports the project was spearheaded by Danielle Deabler, NPR's director of audience relations and new ventures, and that it took her two years to win corporate backing.