Georgeann Herbert, s.v.p. content and community engagement for DPTV, said the idea came to her on an elevator at a local hospital that runs a midwife program through its OB-GYN department. She tells the PBS Station Products & Innovation blog: "I wondered, what is life like for a modern-day midwife?" she said. "Would they be viewing the show? What would they think about how the midwives and their clients would be portrayed? So, we made a phone call to ask, and found the midwives were excited to chip in on a blog about the show."