Design adapts new KPCC website to multiple mobile devices

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KPCC.org, the website for the Pasadena, Calif., pubradio station, has relaunched with a responsive web design that automatically adapts to viewing on smartphones, tablets and desktops — an especially useful feature for the 17 percent of its audience that accesses the content on mobile devices.

The site also features a new section specifically for video reports, a daily rotation of featured comments, and redesigned navigation and audio player.

“Content silos are one of the toughest problems many news organizations face,” wrote Sean Dillingham, the station’s senior user experience designer, in a post announcing the redesign. “KPCC was/is no different: we produce radio stories, blog posts, program segments, events, videos, and more. But by conceiving a base set of attributes and behavior common across all content, we were able to model our data in such a way that makes it possible, for example, to build a homepage that is able to feature any content type in any place where content can be featured (leads, offleads, ‘in case you missed it’ buckets, etc.).”