WCNY’s new vice president of advancement is a former mayor

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A former mayor of Elmira, N.Y., is the new v.p. of advancement, communications and content delivery at dual licensee WCNY in Syracuse. John Tonello will oversee the $20-million “Campaign for WCNY” to raise funds for the station’s new Broadcast and Education Center downtown. He’s also responsible for membership, public relations, volunteers and events, development, grants and overall fundraising, as well as brand image, on-air trafficking and messaging on all WCNY platforms. Tonello has more than 20 years of experience in communications, public affairs and information technology. He was mayor of the south-central New York city from 2006 through 2011.