PBS UK channel ‘struggling to find the audience its content deserves’

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Ian Burrell, media columnist for The Independent in London, talks with PBS President Paula Kerger, who was in Great Britain to promote the fledgling PBS UK channel that launched last year. The channel “is struggling to find the audience its content deserves,” Burrell notes. Richard Kingsbury, PBS UK general manager, “admits that 20,000 is currently considered a good rating — a poor return for the quality of the output.”

Concludes Burrell: “PBS cannot compete with the BBC in this country, and nor would it try to, but it does offer a similar hallmark of quality and a welcome new insight into American life.”