WFYI denies any link to TV production company approaching local nonprofits

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WFYI in Indianapolis is warning local organizations that it has no ties to Vision Media Television, a Boca Raton, Fla.-based company that says it can produce informational segments about the groups to appear on public television, reports the Indianapolis Business Journal.

On its website, Vision Media Television references its relationship with Joan Lunden, but Lunden has posted a warning distancing herself from similar firms on her own website. PBS also includes a warning on its website, and cites Vision Media Television among various entities claiming to produce content for broadcast on  national public television for a fee.

In Indianapolis, several nonprofits have been contacted by the company, which asks for up to $26,000 to cover production costs, and claims the content will run on public television. The New York Times covered the firm’s pitch as far back as 2008, when Vision Media was using retired broadcaster Hugh Downs’ name, and Current wrote in 2004 about a Boca Raton firm using a similar approach and dropping the names of veteran newsmen Morley Safer and Walter Cronkite.