Michael Soper, who spent 14 years in development at PBS and now runs his own consulting business, today (Jan. 11) launched a systemwide survey of station-based public TV professionals regarding PBS’s national online prospecting project, the centralized effort to use PBS.org to identify and cultivate new donors for member stations that it has been working on for several years now.
“PBS may believe that collecting e-mails from visitors to PBS.org and launching its online initiative represented an unexploited opportunity,” Soper writes in an email to clients regarding the survey. “Yet, most stations, and certainly most large stations that already had aggressive e-mail marketing programs, now find PBS’s new practices to be competing with their existing efforts.”
Soper said he is conducting the survey because while there has been feedback to PBS, “there has been no real quantitative data on how stations want PBS to conduct itself with regard to online prospecting . . . or, potentially, online fundraising.”