Vision and risk necessary for pubmedia in 2012, observers say

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What’s the most important innovation necessary for public media in the new year?

That’s what pubmedia thinker/blogger/advocate Amanda Hirsch wanted to know, so she asked around. “According to some,” she writes on the Integrated Media Association blog, “what’s needed more than anything — more than any individual innovative approach — is a shared, collective vision of where public media needs to go next.”

She said several respondents agreed with Ian Hill, community manager at KQED, who said, “I think what’s still needed most is a change in the culture so that innovation and risk-taking are supported and encouraged.”