New PBS primary in Orlando raises $60,000 in first pledge drive

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WUCF-TV, the new PBS primary station in Orlando, Fla., has raised $60,000 in its first pledge drive, reports the Orlando Sentinel. Grant Heston, assistant vice president of news and information at licensee University of Central Florida, said he was “very pleased,” and looking forward to larger numbers for its next fundraiser in December. The station took a “low-key approach” to the drive, the paper noted, with no announced goal. WUCF-TV, a partnership between the university and Brevard Community College, signed on as the primary on July 1, in the wake of the sale announcement of WMFE-TV (Current, April 18, 2011).