Pubmedia “too focused on a narrow demographic,” Ikeda says

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Ken Ikeda, co-managing director of Public Media Company (PMC), says he is “deeply, deeply concerned” that public media is not connecting with more diverse audiences. In a short video on ITVS’s Beyond the Box blog, Ikeda says that public media currently is “too focused on a narrow demographic,” and with few exceptions, very few people have taken risks to try to diversify the primary audience. It’s not a lost cause yet, he says, but demands more attention.