Ibargüen on PBS break proposal: “It’s too bad”

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Reaction continues regarding PBS’s upcoming experiment to interrupt programming four times an hour for underwriting or promotional spots. In a New York Times story Monday (May 31), feedback came from sources including Alberto Ibargüen, a former PBS board chairman and president and chief executive of the Knight Foundation, which finances pubcasting initiatives. “My first reaction is that in any kind of marketing opportunity, if you give up something that is desirable and differentiates you from your competition, it’s too bad, and that’s what this is,” Ibargüen said. However, he noted, “the people of PBS would not do this lightly.” And Jon Abbott, president of producing powerhouse WGBH in Boston, said that “we have a lot of people who care about the work and care about our way of presenting work; that trust, the values that people place in public media are things that we are very attentive to and respectful of.”