Why does Gowalla matter?

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The National Center for Media Engagement explains why today (March 23), in its first of five postings exploring the use of social media by public media. Today’s post discusses location-based social network sites. Writes Bryce Kirchoff, “Imagine: A mobile user checks into your city’s art museum on Gowalla and they’re offered a clip your station produced about the institution’s Picasso exhibit. Or, a high school student visits Washington D.C.’s Vietnam War Memorial and is prompted to stream a preview of a Ken Burns film. Both are potential parts of public media’s future.”